You've probably heard of crowdfunding, which is a way to raise funds through collecting donations from a large group of people. Crowdfunding has become a popular way to raise funds for projects and ventures led by both for-profits and nonprofits. Crowdfunding has also become a way for families to raise money to meet unexpected medical expenses and for communities to collect funds for emergency services following natural disasters.
If you are trying to secure grant funding to help launch or sustain an organization or project, you may need bridge funding to cover your expenses while you search for grant opportunities. If you are in this situation, a crowdfunding campaign may be worth exploring; it can serve as a way to attract individual donors to support your work while you seek larger sums of money from foundations, government agencies, and corporations. There are many crowdfunding options to choose from, but not all platforms work for nonprofit campaigns. The eight crowdfunding platforms listed below either work exclusively with nonprofits or offer services specifically designed for nonprofit fundraising.
Crowdfunding Platforms for Nonprofits
- Charidy: Charidy is a crowdfunding site dedicated to nonprofit fundraising. The site limits the length of campaigns to 24 hours. To run a campaign, an organization must have three "Matchers" (or big donors) in place who will match the donations of smaller donors up to the fundraising goal. Charidy charges a fee of 2.9% plus credit card processing fees. If a campaign fails to meet its goal, Charidy does not collect or process the donations and does not charge a fee.
- Classy: Classy is another crowdfunding site dedicated to nonprofit fundraising. Classy allows an organization to use its software to run a time-bound campaign or for ongoing fundraising. Classy offers three price tiers. The free option allows users to run up to two campaigns or events at a time for a 5% transaction fee. The paid plans cost $499 month and $1499 month respectively and are designed for larger organizations running multiple campaigns and events. The paid plans also come with the option to integrate Classy's services with the software program Salesforce. For events, organizations can use Classy to sell tickets and manage event registration.
- Crowdrise: Crowdrise can be used to raise funds for a variety of causes including personal medical expenses, memorial funds, and charities. Crowdrise has a flat fee of 3%, making it one (if not the) least expensive option among the many crowdfunding sites. Crowdrise does not impose deadlines on the length of your campaign and you receive any donations to your campaign regardless of whether you meet your fundraising goal.
- Fundrazr: Fundrazr allows organizations to run an unlimited number of campaigns. It also does not impose any limits on how long each campaign runs so you can use Fundrazr for short-term or ongoing fundraising. Fundrazr charges a 5% transaction fee. Among its features, the software automatically generates tax receipts for donors and allows organizations to receive donations right away (i.e. there's no holding of funds until a campaign goal is met).
- Generosity: Generosity is Indiegogo's crowdfunding platform for personal and community causes. The platform is free to users and only charges 3% + .30 for payment processing of each credit card transaction.
- GoFundMe: GoFundMe can be used to raise funds for individuals, organizations, or communities. It has various fee structures depending on the type of campaign and where the campaign is based. Fees range from 6.4% to 9.25% of each donation, which includes a GoFundMe fee of 5% plus a credit card processing fee (which varies depending on the processor from 1.4% to 4.25%). Unlike some of the crowdfunding sites, GoFundMe's website makes it easy to find information about pricing and other FAQs such as how long it takes to process donations. GoFundMe allows users to collect donations as they come in (i.e. you don't have to wait until the end of the campaign) and gives users the option to make a campaign private, meaning it does not show up on GoFundMe's directory of campaigns.
- Razoo: Razoo can be used for personal fundraising, charitable fundraising, or for a team fundraiser. Razoo charges a 5% fee on donations for personal fundraisers and 4.9% on charitable donations. In addition, Razoo charges 2.9% + .30 for credit card processing for personal fundraisers and 2.0% + .30 for credit card processing for charitable donations.
- StartSomeGood: StartSomeGood can be used to raise funds for organizations and community projects. To help organizations new to crowdfunding, StartSomeGood offers a free, 9-part email course called Crowdfunding 101. StartSomeGood charges a 5% fee if the fundraising goal is met plus credit card processing fees (Stripe or Paypal). StartSomeGood has an application process, so you'll want to review the instructions on their resource page to determine if it's a good match for your project. Because of the application process, it may take a little longer to get a campaign up and running on StartSomeGood than through other crowdfunding sites. However, StartSomeGood is one of the more internationally focused crowdfunding platforms and might be a good option for projects based in developing countries.
Pros of Crowdfunding
- Quick Start: An Internet-based crowdfunding site makes it easy to launch a campaign and quickly (sometimes immediately) start collecting donations.
- Flexibility: Crowdfunding platforms are usually used for short-term fundraising goals. However, some platforms can be used for ongoing fundraising, event registration, and ticket sales.
- Expanded Network: A crowdfunding campaign can get your project in front of a larger audience. Most (if not all) of the crowdfunding platforms will include your campaign on their websites as part of a directory of active campaigns. Through this public listing, your campaign can attract the attention of supporters new to your organization or cause.
- Easy Sharing: Crowdfunding sites make it easy to share your campaign's details through social media venues such as Twitter and Facebook. You can also embed your campaign's donation page on you organization's website.
Cons of Crowdfunding
- Cost: Crowdfunding platforms are not free. Depending on the platform you use, you will pay a fee of up to 5% plus credit card processing fees for each donation.
- Uncertainty: There is no guarantee that your campaign will be successful. If it is not successful in meeting its goal, some platforms (like Charidy) will not collect or distribute any of the pledged contributions. While other crowdfunding platforms will distribute any amount raised through the campaign, regardless of whether the funding goal has been met, if your campaign is not successful in meeting its targeted amount it may hurt your organization's public image. When a campaign fails, it may become harder to attract donor support through future fundraising activities.
- Added Pressure: If you launch a crowdfunding campaign through an Internet-based crowdfunding platform, your project goals are going to be public. You'll need to report to your donors how you spent their money and the progress you've made toward achieving your goals. If you are not able to launch your project as planned or meet the milestones you laid out for your project, you could disappoint your donors and generate negative publicity for your organization.
You can find lots of information about crowdfunding through a Google search. To get you started, here are three articles:
- Crowdfunding for Nonprofits, National Council of Nonprofits
- How to Succeed in Crowdfunding: Be Thin, White, and Attractive, The Atlantic
- Using Crowdfunding to Raise Money for Your Nonprofit, Nolo
- 13 DIY Crowdfunding Tools For a Successful Kickstarter and Indiegogo Campaign, Shopify